Sustainability and the Family Enterprise
This new direction often comes about through the leadership of the rising generation. After creating wealth, a family enterprise holds values about the future that have to do with making a difference in their community and the world. Next generation families are as concerned with their social and philanthropic vision as with business development. The family has to look at the long-term impact they want to have with their wealth and other forms of family capital, and implement their social vision.
For the past three years I have worked with the Family Business Network, a global organization, to implement their Family Sustainability Pledge, known as the Polaris Initiative. I helped create materials and cases for families to hold a family sustainability conversation, to imagine and create their vision for a global sustainable future.