New Working Paper from Wise Counsel Research
This is the sixth in a series of publications sharing key insights on how Centennial families have preserved their wealth, impact, and connection as a family across generations. Our team conducted over 100 interviews of both very public and highly private families who, as owners of large successful global family enterprises for more than three generations, have been “stewards of wealth.” We call these families “generative” because they continually add all forms of social, personal, and financial value. This paper looks at their philanthropy, corporate social responsibility, and community investments as expressions of the families’ values and purposes and at how this commitment is transmitted across generations.