Around tables in a large meeting room, the 200 top worldwide managers of the largest division of Levi Strauss were selecting their key personal values from a deck of 50 “values cards.” Each person arranged the cards according to his or her most important and least important values, and then placed his or her name card on the piles. Next, the whole group walked around the room looking at each array. People were amazed at the diversity of the values and at the range of values people selected as most important. They could begin to understand how the values lay behind each manager’s workstyle. Each table of participants then had a rich discussion on how their values led them to act the way they did at work.


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